Doe Deere has had a long fascination with color. From her childhood, she had the imagination to use color on her clothes, accessories, and even her mom’s makeup! Her first experience with makeup happened at a slumber party with two best friends, who were all trying to contact ‘spirits’ and had the whole look down except for one thing. Doe felt that their look was not complete without makeup and made up her face and those of her friends. She experimented a lot with results that were not always a success, but that didn’t stop Doe from learning all she could and working with different types of makeup. Now as an adult, her love of color, experimentation, and imagination has allowed her to start her own company; Lime Crime.
Lime Crime makeup is unique in that it was one of the first digitally-native brands. Doe was scoffed at for thinking that she could sell makeup online, as people would tell her that no one would buy a tube of lipstick from her if the customer could not sample it first. The naysayers were wrong, as Lime Crime has been around since 2008, and can be found both in stores and online. The makeup itself is one-of-a-kind and is also vegan and cruelty free, certified by Leaping Bunny and PETA. The site for Lime Crime is a colorful rampage on the senses, and the packaging is not only vivid, but special, such as the packaging for the Velve-Tins, Dreamgirl Bundle, and the M$LF set which look like a carton of pink cigarettes.
Lime Crime sells more than just fantastic lip shades in shimmers, mattes, and metallic; they sell hair color, press on nails, eye makeup and face makeup. They have a special collection called the ‘Mermaid’s Collection’ which has gorgeous shades for lips, face, hair, and even pretty makeup tools. In ‘The Heat Is On’ collection, there are shades that are sure to stand out and get you noticed. Vivid hues for hair, nails, lips, and more, seem to capture the sun and bottle it.
Doe Deere takes the time to listen to her customers, and her detractors to make Lime Crime the best company offering the best makeup products. She is more than just her makeup, as she is an artist and savvy business woman. Doe was named as one of the Top Inspiring Female Entrepreneurs by Self-Made Magazine. Doe can be found on Twitter, Instagram, Facebook, Pinterest, Snapchat, and the official Lime Crime Blog. Doe Deere has come a long way since the days of trying makeup for the first time, and it will be exciting to see what this artist has in store for the public in the future.
To learn more, visit http://www.doedeere.com/.